Google/Bing Ads Questionnaire – DesignLoud Projects

Your Agency Name*

Your Name*

Your Email*

Your Phone Number*

Client Business Name*

Client Name*

Client Email*

Client Phone Number*

Client Website(s)*

Actual URL(s) of desired Landing Page(s)*

Do you need any landing pages created?*

Yes

No

I'm not sure

If yes, how many landing pages do you need created?*

What is the goal of the campaign?*

What is your projected PPC campaign budget?*

What geographic area(s) do you want to target with your PPC campaign?

How will you measure the success of your campaign?*

With Google Ads, there’s almost a limitless number of ways to track and measure your campaign metrics. What we measure will depend largely on what you want out of your campaigns. List out the metrics you need us to watch such as: •Number of clicks to your contest landing page •Number of email leads •Number of sales •Value of sales •Return on Investment (ROI)

Have you previously done a PPC campaign?*

If yes, please provide username and password to access the data or share access with contact.designloud@gmail.com

Yes

No

I'm not sure

User Name

Password

Google AdWords Customer ID

What is the primary action you want a visitor who arrives at your site through this campaign to take?*

Determine what it is you want your potential buyer to do when they see your ad. This will be based on what your business objectives are for your campaigns, but specifically what actions you want your customer to take when they see your ad. Do you want interested consumers to: •Click through to your coupon landing page •Phone you •Make a donation •Make a reservation online •Like your Facebook Page •Buy a specific product, etc.

Phone Call

Email

Contact Form Submission

Other

Are there any offers or “foot in the doors” you can provide?*

Like any good marketing campaign, you need to create or solve a problem. You also need to show why your organization or business is the best at giving the searcher what they are looking for. Answer these questions about your campaign: What makes your business unique, and different than your competitors? What are your key unique selling points (USP)? What are you offering right now to get your customer to click your ad? For example: 20% OFF, Limited Time Sale, etc.

Who is your target market? (describe the ideal customer/client)*

List out a few demographics of your customers such as: Are they a local market? Are they businesses, individuals or families? Would they be searching for you on mobile, or from a laptop? What level of knowledge do they have about your products or services? What do they want right now, when they are searching for you? Think about things like interests, age, shopping habits, publications followed, gender, education level, etc. As much information that you can provide is helpful.

What are your customers/clients searching for as it relates to your business, products or services?*

Google/Bing Ads is intent marketing. You are getting seen by potential customers exactly when they are searching for your offer, product or service. Think like your customer. List out what you think they would be typing into Google when they want what you’ve got. Remember that people are now searching like they speak (thanks Siri!). Please list at least 10 phrases that you think people would use when looking for you.

Is there anything else we should include in the ad copy?

Is there anything we should not include in the ad copy?

Who are your competitors? Please include websites if known.*

It’s always wise to keep attuned to the choices your customers have. Check out what your competition is doing with Google ads, or other advertising strategies too. We'll research your competition by searching for the keywords you’ve chosen, or search for your competitors names directly in Google. Then we list out the strengths and weaknesses of their campaigns and determine how we can outsmart them, to win more customers. Do you offer better service? Are you more value oriented? If they are on Google Places, are you? Are there different keywords you could be using? Can you make a clearer CTA? Do you have a phone number for increased mobile optimization? By checking out your rivals, we gain a better understanding of what your business is up against - and we can act to optimize your campaigns.

What makes you different than your competitors?*

This is your unique selling point or value proposition.

Do you have any keywords you specifically wish to target?

Anything else you can tell us to help understand your business better?

PPC Questionnaire