SEO Questionnaire – DesignLoud Projects

Your Agency Name*

Your Name*

Your Email*

Your Phone Number*

Client Business Name*

Client Name*

Client Email*

Client Phone Number*

Client Website(s)*

What is the goal of the campaign?*

I.E. Generate leads, sales, provide information, gain subscribers, etc.

What are the main services you offer?*

What geographic area(s) do you want to target?

How will you measure the success of your campaign?*

There’s almost a limitless number of ways to track and measure your campaign metrics. What we measure will depend largely on what you want out of your campaigns. List out the metrics you need us to watch such as: •Number of clicks to your contest landing page •Number of email leads •Number of sales •Value of sales •Return on Investment (ROI)

Website Login URL*

Username

Password

Who is your target market? (describe the ideal customer/client)*

List out a few demographics of your customers such as: Are they a local market? Are they businesses, individuals or families? Would they be searching for you on mobile, or from a laptop? What level of knowledge do they have about your products or services? What do they want right now, when they are searching for you? Think about things like interests, age, shopping habits, publications followed, gender, education level, etc. As much information that you can provide is helpful.

What are your customers/clients searching for as it relates to your business, products or services?*

SEO is intent marketing. You are getting seen by potential customers exactly when they are searching for your offer, product or service. Think like your customer. List out what you think they would be typing into Google when they want what you’ve got. Remember that people are now searching like they speak (thanks Siri!). Please list at least 10 phrases that you think people would use when looking for you.

Who are your competitors? Please include websites if known.*

It’s always wise to keep attuned to the choices your customers have. Check out what your competition is doing with Google ads, or other advertising strategies too. We'll research your competition by searching for the keywords you’ve chosen, or search for your competitors names directly in Google. Then we list out the strengths and weaknesses of their campaigns and determine how we can outsmart them, to win more customers. Do you offer better service? Are you more value oriented? If they are on Google Places, are you? Are there different keywords you could be using? Can you make a clearer CTA? Do you have a phone number for increased mobile optimization? By checking out your rivals, we gain a better understanding of what your business is up against - and we can act to optimize your campaigns.

What makes you different than your competitors?*

This is your unique selling point or value proposition.

Do you have any keywords you specifically wish to target?

Anything else you can tell us to help understand your business better?